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Digital card6 min

Digital Wallet loyalty cards: how do they work?

Learn how an Apple Wallet or Google Wallet loyalty card simplifies joining, repeat visits and customer rewards.

A card where customers already look

Phone wallets already hold tickets, payment cards and travel passes. Adding a loyalty card avoids another download, another password and another piece of plastic. Customers find it in a familiar place.

A three-step journey

The venue displays a QR code or NFC touchpoint. The customer opens the page, supplies the necessary details and adds the pass to their Wallet. On every return, staff scan the card to add a stamp or confirm a reward.

  • Scan the QR code or tap NFC
  • Add the pass to the Wallet
  • Show it on every return visit

What the business controls

The pass can reflect the brand logo, colours, offer and progress. A clear rule and consistent identity make it recognisable in seconds. Messages should stay useful: an approaching reward, a relevant offer or a reminder after a long absence.

What to check before launch

Test the journey on iPhone and Android, put the QR code where customers naturally pause and train every team member. Confirm that consent, programme terms and member data controls are clear.

Ready to launch your programme?

Create your first digital card and test the journey in your venue.

Create my programme