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Activation5 min

QR code or NFC: how to increase loyalty sign-ups

Choose effective QR and NFC touchpoints to make digital loyalty card registration quick and easy.

Use QR codes where customers pause

A QR code works on a counter, receipt, table or window. Put it where customers have a few seconds and pair it with a concrete benefit rather than a vague “Scan me”.

Use NFC to shorten the gesture

An NFC touchpoint opens the same registration page with one tap. It works especially well at the counter when staff can demonstrate the gesture and explain the reward in one sentence.

Combine both around one journey

Send every touchpoint to one short form with one clear reward. Test on iPhone and Android, then compare sign-ups by placement to keep the most effective materials.

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