Establish a reliable baseline
Measure visit frequency, average basket and active customers before launch. A baseline helps separate the programme’s effect from ordinary seasonal changes.
Calculate genuinely incremental revenue
Compare member frequency and spend with a similar earlier period. Then subtract reward cost, subscription fees, physical materials and operational time.
- Visit frequency
- Average basket
- Reward redemption rate
- Total programme cost
Use a focused scorecard
Track joins, active members, repeat visits, redeemed rewards and estimated incremental revenue. Monthly and location-level trends are more useful than one isolated total.